The vast majority of climate change content is created by people who are well-meaning but is unfortunately aimed at the wrong audience. And using the wrong formats.
We want to change that.
Our newly-minted mission statement is “we’re doing this because we give a shit” and we speak consumer as a first language. At Stuff we’ve always been experts at explaining complicated, complex and technical things to our audience in the simplest (and most sarcastic) way possible.
Climate change is no different. It’s complex, technical and sometimes counter intuitive. We think we can bring our expertise at doing this translation from tech to saving the planet from ourselves. And we think we can do it – with Rico’s help – for financial literacy and voter education. The first thing we’re going to do is stop using those terms, but (for now) they are a useful shorthand that everyone understands.
